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Catherine’s freelance design career began
as a silkscreen illustrator for the 1990 Macintosh Portable Campaign and has culminated with the creation of Appleseed Designs and Appleseed Design West. Her creative and managerial skills spring from a dual career in advertising and public health administration.

Catherine’s advertising career includes graphic design and advertising sales for a fashion magazine and two newspapers. In addition to education and experience in graphic arts and journalism, Catherine obtained an M.A. in Public Health Administration in 2000 and has worked in health care finance and marketing for major metropolitan clinics and hospitals.